Eat Out Eat Well

Restaurants, Diners, Fast Food

Do You Know How Many Calories Are In Your Wine Glass?

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Do you love a glass of wine (or two) with dinner – or maybe some champagne at Sunday brunch or at your friend’s wedding?  What about that wonderful, sweet, thick dessert wine to polish off a fantastic meal?

You may have your preferences – most of us do – but whether it’s red, white, dry, sweet, or sparkling, it is really easy to overlook the calories in those long-stemmed glasses.

What Is The Standard Serving Size Of Wine?

A standard portion of table wine (red or white) is 4 ounces.  But, how many ounces are really in the glass of wine that you usually drink?  Probably five to eight!

So, on average, if 4 ounces of red or white table wine has about 100 calories, you are drinking anywhere from 100 to 200 calories of wine – in one glass. Think about how many glasses of wine and in what size wine glass you drink with a meal.

If you have dessert wine after dinner it’s about double the calories per ounce — although the standard serving is less:  usually 2 to 3 ounces.  So add on about another 100 to 150 calories for each glass of that smooth dessert wine.

Calories In Wine

So it’s easier to compare, here are the number of calories in one ounce of various wines:

  • Champagne: 19 calories
  • Red table wine (burgundy, cabernet): 25 calories
  • Dry white wine (Chablis, hock, reisling): 24 calories
  • Sweet white wine (moselle, sauterne, zinfandel: 28 calories
  • Rose: 20 calories
  • Port (about 20% alcohol): 46 calories
  • Sweet dessert wine: 47 calories

 

Do Restaurant Menus Influence What You Order?

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As you sit down at your table, the waiter hands you your menu.  You scan the pages with your eyes darting here and there. Where do they land?

Menus are one way a restaurant attempts to build trust with you and if the menu you’re looking at has a well thought out design, psychology is playing a major role.

The Menu Is Part Of The Brand

A restaurant’s menu is part of its brand and how it looks sends out subtle signals to the customer. A dirty menu may send a message that the kitchen is dirty. A bright, clean, well-designed menu probably means a clean, well-designed operation.

Menu design affects the bottom line, too. Thoughtful menu redesign can improve sales by an average of 2 to 10% — by subtly directing customers to order higher profit margin items.

Is It Your Decision What To Order?

Customers don’t really decide — on their own — what to order. If done right (from the restaurant’s point of view), a menu should lead customers to what the restaurant wants them to order. The trick is where the menu items are placed, the graphics, and the descriptions. For a four-page menu (including the front and back covers) the “position of power ” is above the center on the inside right page.

A menu item’s position on a list also affects sales. Human tendency is to remember the top two and the bottom item on a list. High profit margin and high appeal items get high profile spots.  Logic plays a role, too, like putting appetizers in the top left panel — a high-profile position the eyes get to first since appetizers are usually the first things people eat.

The font, the print size, boxes, and shading all help draw attention to an item. Menus need to be graphically exciting, but people have to be able to read them. Things like borders, illustrations, symbols and bold type also focus attention.

Although the same item may sell differently when it’s put in a different spot on the menu, servers play a major role in determining what customers ultimately order. A well-designed menu helps to steer people in the direction the restaurant wants them to go but it’s the servers who close the deal.


The Importance Of Words

Some words have more selling power than others.  “Roasted” or “cooked in our wood-fire oven” are more attractive than “fried.”  If the item actually is fried, describing it as hand-battered, which tells customers the item is fried without saying it’s fried, sounds better.  Making the descriptions of high-profit, high-quality items more appealing than others directs customers to them.

There’s most likely a continuum of appeal. What the restaurant really wants to sell should sound as delicious as possible. The other items should sound good and taste good —just not as good as the signature dishes.

Where Do The Numbers Go?

There’s an art behind the placement of prices on the menu and that placement is critical. Aligning prices in a straight column on the right leads customers to “shop-by-price” because despite mouth-watering descriptions, the eye tends to go straight to the prices.

Customers are savvy and listing menu items with the prices from most expensive to least expensive is something they quickly figure out. Experts recommend positioning the item’s price at the end of the description, in the same type and boldness, and without a dollar sign (even the dollar sign makes the customer a little more aware of the price) — an approach that helps the customer focus on the product rather than the price.

 

 

 

How Many Pounds Of Meat And Cheese Do You Eat In A Year?

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american-average-food-consumption

According to Visual Economics:

  • The average American is 36.6 years old and eats 1,996.3 lbs. of food per year.
  • The average man is 5 feet 9 inches and weighs 190 lbs.
  • The average woman is 5 feet 4 inches and weighs 164 lbs.

Each year Americans eat:

  • 85.5 lbs. of fats and oils
  • 110 lbs. of red meat, including 62.4 lbs. of beef and 46.5 lbs. of pork
  • 73.6 lbs. of poultry, including 60.4 lbs. of chicken
  • 16.1 lbs. of fish and shellfish and 32.7 lbs. of eggs
  • 31.4 lbs. of cheese each year
  • 600.5 lbs. of non-cheese dairy products
  • 181 lbs. of beverage milks
  • 192.3 lbs. of flour and cereal products, including 134.1 lbs. of wheat flour
  • 141.6 lbs. of caloric sweeteners, including 42 lbs. of corn syrup
  • 56 lbs. of corn each year and eat 415.4 lbs. of vegetables
  • 24 lbs. of coffee, cocoa and nuts
  • 273.2 lbs. of fruit

These foods include:

  • 29 lbs. of French fries
  • 23 lbs. of pizza
  • 24 lbs. of ice cream
  • 53 gallons of soda, averaging about one gallon each week
  • 24 lbs. of artificial sweeteners
  • 2.736 lbs. of sodium, which is 47 percent more than recommended
  • 0.2 lbs. of caffeine each year, about 90,700 mg

In total, Americans eat an average of 2,700 calories each day.

Graphic and statistics courtesy of Visual Economics

Free Food Is Hard To Resist (And A Caloric Nightmare)

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Morning meeting.  Right in front of you: platter loaded with bagels, danish, and doughnuts parked next to giant coffee urns.  A freebie breakfast and the beginning of a blood sugar roller coaster ride.

No worries if you miss the morning carb fest – if all the platters aren’t picked clean the remnants will surely end up in the snack room next to the birthday cake (it’s always somebody’s birthday) or the leftover cookies from someone’s party the night before.

Costco on the weekend.  There are at least three tables manned by people offering you samples of hot pizza, luscious cheesecake, or tooth-picked pigs ‘n blankets.   Just the right size to quickly and neatly pop into your mouth – especially when you circle back for seconds.

Errands. Stops at the cleaners, the tailors, the veterinarian, the hair salon.  On the desk or counter:  giant bowls piled high with freebie candy.  You can dig deep for the kind you like – Reese’s Peanut Butter Cups, mini Snickers, Tootsie Roll pops.  You name it — it’s usually there for the taking.

Party or wedding.  How do you escape the platters of salami, cheese, mini quiches, and then the desserts covered with icing, whipped cream, and powdered sugar?

What’s The Problem With Free Food?

Not a thing if you don’t care about calories, nutrition, and how you’ll feel after an overload of sugar, fat, and salt.  Tons of “starving” students and young (and not so young) adults have chowed down on ample quantities of free food.  Here’s the question:  are full bellies with no impact on the wallet ultimately the best choice?

Occasional dips into free food are probably not going to hurt anyone in reasonable health.  But, on a consistent basis, there is certainly a downside to your health.  There could me a more immediate concern, too.  A whole bunch of non-nutritious (junk, processed, and high calorie) food eaten right before a time when intense concentration and focus is necessary (translation:  exams and presentations) could certainly have a negative impact.

Why Do We Find Free Food So Attractive?

Most of us find it pretty darn hard to ignore “free food,” the food that’s just there for the taking. It’s everywhere – and we’ve become accustomed to valuing cheap calories.  Think about it:  when was the last time you resisted the peanuts, pretzels, or popcorn sitting on the bar counter?  What about the breadbasket – that’s usually free, too.

We don’t have to eat any of this stuff.  But we do.  Why?  Some of us have trouble passing up a giveaway regardless of what it is.  Some see it as a way to save money – despite possible negative health consequences.  And a lot of us use “free” as an excuse or sanction to eat or overeat sweet, salty, fatty junk food.

And the calories?  Free doesn’t mean calorie free.  But it’s all too easy to forget about those calories you popped in your mouth as you snagged candy here and tasted a cookie there.  Yikes.  You could eat a day’s worth of calories cruising through a couple of markets and food stores.

Before The Freebies Land In Your Mouth

How about creating your own mental checklist that, with practice, can help you figure out whether or not it’s worth it to indulge.  Even f you decide to go for it and taste the salami, butter cookies, and cheese cake, at least you’ll have made a mindful decision rather than mindlessly shoving food in your mouth.

Ask yourself:  Is the food you’re so willing to pop in your mouth . . .

  • fresh and tasty, with some nutrition?  It might be if you’re at a wedding or an event, but the odds go down if it’s food handed out at the supermarket or grabbed out of a large bowl at the cleaners.
  • clean?  How many fingers have been in the bowl of peanuts or have grabbed pieces of cheese or cookies off of an open platter?
  • something you really want – or are you eating it just because it’s there?
  • loaded with fat, sugar, and salt that adds up to mega calories?  Every calorie counts whether it’s popped in your mouth and gone in the blink of an eye or savored more slowly and eaten with utensils off of a plate.

Choices, Choices

Just because food is free doesn’t mean you have to eat it. No one is forcing you.  Beware of the cascading effect:  if you let yourself sample the candy, pizza, cheesecake, popcorn, or cookies, perhaps you’re giving yourself permission to continue to overindulge in food you probably don’t want to/shouldn’t be eating.

Highly caloric, sugary, and fatty foods can act as the key to opening the flood gates that cause you to continue to indulge for the rest of the day (weekend/week). Loading up on simple sugars – the kind found in candy, cookies, cake, and many processed foods – causes your blood sugar level to spike and then to drop –leaving you hungry very quickly and pretty darn cranky — and isn’t great for your waistline, either.

Let A Baseball Be Your Guide

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It’s awfully hard to gauge how much food you’re putting on your plate – and even more difficult to figure out how much you’re popping into your mouth when you eat directly from a multi-serving bag of food.

Portion size is critical to managing your weight.  One helpful idea is to use commonplace objects as visual guides to “guesstimate” portion sizes.

One Cup Is About The Size Of A Baseball

The suggested serving size for many food items, particularly produce, is a cup. (The suggested portion size for many denser items, like pasta, rice, or ice cream is a half a cup, so two servings – which is what, at least, most of us eat, would equal a cup.)

 A Baseball, Not A Softball

A cup is about the size of a baseball – a baseball, not a softball.  So a cup of cooked greens, a cup of yogurt, a cup of beans, or a cup of cantaloupe should all look like the size of a baseball – but with obviously different calorie counts due to the food’s individual differences in food density and energy (calories).

Here are a few more of the CDC’s examples of one-cup servings:

  • 1 small apple
  • 1 medium grapefruit
  • 1 large orange
  • 1 medium pear
  • 8 large strawberries
  • 1 large bell pepper
  • 1 medium potato
  • 2 large stalks of celery
  • 12 baby carrots or 2 medium carrots
  • 1 large ear of corn