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Multi-tasking = Distraction = Mindless Eating

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Do You Work Or Watch TV While You’re Eating?

Where do you have your breakfast?  In the car or train while you’re going to work?  Maybe while you’re walking down the street juggling that plastic topped paper cup of coffee, a muffin, your books and papers, your open jacket flapping in the breeze.

Where do you eat lunch:  at your desk; standing in front of the kitchen sink; in front of the computer – or maybe with your open laptop competing for lap space which then gets blessed with drips and a chunk of tomato that’s oozed out from your sandwich?

A poll of more than 1500 people (Wansink, Mindless Eating), found that:

  • 91% usually watch TV when eating meals at home alone
  • 62% are frequently too busy to sit down and eat
  • 35% eat lunch at their desk
  • 26% often eat while they drive

Distraction Vs. Weight

When you multi-task you’re distracted and distraction is the enemy of weight management (and tasting your food).  Any kind of distraction can lead to:

  • eating too much — a procrastination method used by many
  • forgetting –  or not being aware — of what you’re eating
  • not knowing how much (the quantity) you’re eating;
  • why you’re eating – of even if you’re really hungry.

Mindless Eating

When you’re distracted your focus is not on your food but rather on about a hundred different things.  That’s the classic recipe for mindless eating.

What Can You Do?

Everyone is busy.  Everyone eats.  Putting the two together can lead to mindless eating and creeping weight gain (and maybe indigestion).  How about making your own personal set of eating rules?

In good conscience I can’t really suggest eating without doing other things.  That’s the classic recommendation but I frequently eat while I work.  While that “rule” won’t work for me maybe it will for you.

Create Your Own FoodMAP

If you’re like me, perhaps you can set a rule that you’re going to serve yourself a set portion of food and that’s all you’ll eat. No seconds and no squeezing so much on your plate that you essentially have seconds without getting up for more.

Perhaps you set a snacking rule – one snack only and not before 3PM — or not before you finish whatever project you’re working on.  Just do it mindfully so the whole afternoon doesn’t turn into one long episode of coffee drips and food crumbs all over your keyboard.  Once relieved from unrelenting snacking you may figure out why you haven’t been hungry at dinnertime (which you would eat anyway – while checking your emails — because it’s time for dinner).

Perhaps you want to turn over a new leaf and solely concentrate on your meals.  The choice is yours.  The challenge is to do what is right for you, your body, and your lifestyle.  Create your own FoodMAP.  Just try to make mindful choices that work for you.

What’s your plan?

Do Restaurant Menus Influence What You Order?

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As you sit down at your table, the waiter hands you your menu.  You scan the pages with your eyes darting here and there. Where do they land?

Menus are one way a restaurant attempts to build trust with you and if the menu you’re looking at has a well thought out design, psychology is playing a major role.

The Menu Is Part Of The Brand

A restaurant’s menu is part of its brand and how it looks sends out subtle signals to the customer. A dirty menu may send a message that the kitchen is dirty. A bright, clean, well-designed menu probably means a clean, well-designed operation.

Menu design affects the bottom line, too. Thoughtful menu redesign can improve sales by an average of 2 to 10% — by subtly directing customers to order higher profit margin items.

Is It Your Decision What To Order?

Customers don’t really decide — on their own — what to order. If done right (from the restaurant’s point of view), a menu should lead customers to what the restaurant wants them to order. The trick is where the menu items are placed, the graphics, and the descriptions. For a four-page menu (including the front and back covers) the “position of power ” is above the center on the inside right page.

A menu item’s position on a list also affects sales. Human tendency is to remember the top two and the bottom item on a list. High profit margin and high appeal items get high profile spots.  Logic plays a role, too, like putting appetizers in the top left panel — a high-profile position the eyes get to first since appetizers are usually the first things people eat.

The font, the print size, boxes, and shading all help draw attention to an item. Menus need to be graphically exciting, but people have to be able to read them. Things like borders, illustrations, symbols and bold type also focus attention.

Although the same item may sell differently when it’s put in a different spot on the menu, servers play a major role in determining what customers ultimately order. A well-designed menu helps to steer people in the direction the restaurant wants them to go but it’s the servers who close the deal.


The Importance Of Words

Some words have more selling power than others.  “Roasted” or “cooked in our wood-fire oven” are more attractive than “fried.”  If the item actually is fried, describing it as hand-battered, which tells customers the item is fried without saying it’s fried, sounds better.  Making the descriptions of high-profit, high-quality items more appealing than others directs customers to them.

There’s most likely a continuum of appeal. What the restaurant really wants to sell should sound as delicious as possible. The other items should sound good and taste good —just not as good as the signature dishes.

Where Do The Numbers Go?

There’s an art behind the placement of prices on the menu and that placement is critical. Aligning prices in a straight column on the right leads customers to “shop-by-price” because despite mouth-watering descriptions, the eye tends to go straight to the prices.

Customers are savvy and listing menu items with the prices from most expensive to least expensive is something they quickly figure out. Experts recommend positioning the item’s price at the end of the description, in the same type and boldness, and without a dollar sign (even the dollar sign makes the customer a little more aware of the price) — an approach that helps the customer focus on the product rather than the price.

 

 

 

Do You Believe You Make About 200 Food Decisions Every Day?

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Do you ever think about how many daily food decisions you make or how your environment influences those decisions?

The Cornell Food and Brand Lab, directed by Dr. Brian Wansink, did some studies that showed that people grossly underestimate how many daily food related decisions they make – not by a little but by an average of more than 221 decisions.

And, most people are also either unaware of how their environment influences their decisions — or they’re unwilling to acknowledge it.

Who, What, Where, When, And How Much

In one study the Food and Brand Lab asked 139 people to estimate how many decisions they make about food and beverages during one day. Then they were specifically asked how many “who, what, where, when, and how much” decisions they made for a typical snack, beverage, and meal – and how many meals, snacks, and beverages they ate during a typical date.

14.4 VS. 226.7 Decisions

The researchers then created an index to help them estimate the number of total decisions made daily. On average, people guessed they made 14.4 food related decisions each day. Amazingly, the researchers estimated that the average person in the study made 226.7 food related decisions each day. Obese people who participated in the study made 100+ more food related decisions than overweight people.

Larger Packages, Bowls, And Plates

A second study of 379 people analyzed the effect of environmental factors like package size, serving bowl size, and plate size on how much they ate. Half of the people were assigned to what was called “exaggerated treatment” – they had larger packages, bowls, and plates than the other half of the people in the study. On average, 73% of the people who received “exaggerated treatment” thought they ate as much as they normally would – except they actually ate 31% more than the people who ate from the regular size packages, plates, and bowls.

When they were told how much more they ate and then were asked why they thought they might have eaten more:

  • 8% admitted they might have eaten more
  • 21% said they didn’t eat more
  • 69% said that if they did eat more it was because they were hungry
  • Only 4% believed they had eaten more because of the larger sizes that acted as environmental cues.

Bottom Line

We make, on average, 200+ food related decisions each day and those decisions are heavily influenced by environmental factors like the size of food packaging and the bowls and plates we use for our food.

For additional information: Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior 39:1, 106-123.

No, I Don’t Want A Piece Of Pie

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Have you ever said, “No, I don’t care for any” to seconds or “No, thank you” to dessert – but your host or dinner companion just won’t give up?

“You’ve gotta try it, it’s great, “ or “Oh, come on, just a little taste,” or “Have just a little more.” It goes on and on and on and you want to scream, “No, and I mean, No.”

Unfortunately, many of us cave in to the pressure – because the food really does look tempting and your willpower and commitment has been eroded — or because we just want the annoying beseeching to go away.  It can be aggravating – maybe infuriating – and at times embarrassing — when they keep pressuring you to have a taste, or take some more, or, worse yet, shove their forks in your face.

Why Do They Do It?

Who knows what motivates people who pressure you and won’t give up.  Maybe it’s their own guilt about what they’ve eaten and they want company while they wallow in the “I shouldn’t of had that.”

Maybe it’s a reflection of their fear that if you lose weight you’ll look so much better than they do and you’ll also show them up as self-perceived “dietary failures.”

Or, maybe, like some of my relatives, they’re just programmed to push your buttons along with pushing you to taste and eat.

What You Can Do

There are a few ways to handle these saboteurs/relatives/frenemies. One is to take the high road and explain that you’re satisfied with what and how much you’ve already eaten since you’re trying to watch your weight and eat clean. If they persist you can try saying again that you’re comfortably full and really don’t want more food. If they keep at it stare them down and ask why the heck they care so much about what you eat.

Now, that may “piss” someone off so you might try to still be firm but a little more gentle without hurting someone’s feelings.  Although – being polite and gentle hasn’t worked so far and they’re hurting yours . . .

Using the health card almost always works.  Claiming you’re on a diet usually doesn’t. It’s hard to argue or persist with the pressure when you say that your doctor told you that you had to watch your cholesterol or that you have a food allergy.  There are excellent times when little white lies that harm no one and potentially save your waistline and your relationships are the best solution.

Then again, to shut someone up you could always take the food, take one little nibble, keep smiling, and leave it on the nearest table or toss it in the garbage on a stroll toward the rest room.

Nine Food Tips For Excellent Holiday Eating Without The Pudge

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What’s your plan? That sounds clinical — but it doesn’t have to be. It could be your saving grace.  Think about how you want to handle yourself in the face of food, family, eggnog, and pecan pie.  Nothing is engraved in stone but if you have an idea about what you want to do and how to do it you’ll be far less likely to nibble and nosh all day and night. You’re the one in charge of what goes into your mouth.

1. Make simple swaps in the food you prepare and the food you choose at parties and in restaurants. Reduce the amount of fat and calories in holiday food where you can by doing things like using skim milk instead of whole milk, applesauce in place of oil, or two-thirds or one-half of the sugar called for in a recipe. Make a horse trade or a deal with yourself that might have you avoiding the breadbasket or a pre-dinner drink if you are going to have dessert.

2. Beware of food landmines.  It’s so easy to be fooled by fatty sauces and dressings on innocent looking vegetables. Vegetables are great.  Veggies smothered with butter, cheese, croutons, and/or bacon are loaded with calories.

3. Let this be your mantra:  no seconds. Choose your food, fill your plate, and that’s it.  Keep a running account in your head of how many hors d’ oeuvre you’ve eaten or how many cookies.  Those calories are loaded in fat and add up very quickly. Keep away from spreads of food at home, at the office, or at your Mom’s house to help limit nibbling and noshing.

4. Stop eating before you’re full.  If you keep eating until your stomach finally feels full you’ll likely end up feeling stuffed when you do stop eating.  It takes a little time for your brain to catch up and realize your stomach is full. A lot of eating is done with your eyes and your eyes love to tell you to try this and to try that. Work on eating a larger portion of fruit and veggies and less of the densely caloric foods like pastas swimming in oil and cheese.

5. Use a fork and knife, a teaspoon rather that a tablespoon. Chew your food instead of wolfing it down.  If you have to work at eating your food – cutting with a knife for instance – you’ll eat more mindfully than if you pick food up with your fingers and pop it into your mouth. Before you eat drink some water, a no- or low-calorie beverage, or some clear soup. The liquids fill up your stomach and leave less room for the high calorie stuff. If you know you’re going to eat treats, pick one – and only one – portion controlled treat to eat each day.  Pick it ahead of time and commit to your choice so you don’t find yourself wavering in the face of temptation.

6. Plan ahead, commit to your plan, and don’t go to a party or dinner feeling ravenous. Before you go eat a small healthy snack that‘s around 150 calories with some protein and fiber like some fat free yogurt and fruit, a portion controlled serving of nuts, a small piece of cheese and fruit, or a spoonful of peanut butter with a couple of whole grain crackers. Have a no-cal or low-cal drink like water, tea, or coffee with it, too.  When you get to the party or dinner you won’t be starving and less likely to attack the hors d’oeuvres or the breadbasket.

7. Choose your food wisely.  If you can, pick lean proteins like fish, poultry, and the least fatty cuts of pork, beef, and lamb that are grilled or broiled, not fried or sautéed. Load up on vegetables – preferably ones that are not smothered in cheese or dripping with oil. Eat your turkey without the skin. You can save around 200 calories at dessert by leaving the piecrust sitting on the plate.

8. Leave the breadbasket at the other end of the table.  If you absolutely must have bread, go easy or without butter or oil.  One teeny pat of butter has 36 calories, a tablespoon has 102 and 99% of them is from fat.  A tablespoon of oil has about 120 calories.  Would you rather have the oil or butter or a cookie for dessert or another glass of wine? Which calories will be more satisfying?

9. Keep the number of drinks under control and watch the mixers.  Certain drinks are much higher in calories than others.  There are a couple of hundred calories difference between a glass of wine or beer and eggnog. Calorie free drinks would be better yet – even if you alternate them with your alcoholic beverages you still cut your alcohol calories in half.  Liquid calories really add up and they don’t fill you up.  Try planning ahead of time how many drinks you’ll have – and then adjusting your menu choices accordingly.