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Oreo — The Interactive Cookie That Says Something About You – Turns 100

March 6, 2012 By Penny Klatell, PhD, RN 2 Comments

What happened the same year that the Titanic sank and the South Pole was discovered?  The cookie that millions have twisted apart and dunked was born!

The Oreo  — sweet sugary creme sandwiched between two decoratively embossed chocolate flavored wafers – celebates its 100th birthday on March 6, 2012.

Some Oreo Trivia

Oh, Oreos!  We must love them because we eat 20.5 million of them a day.

Over 491 billion Oreo cookies have been sold since they were first introduced in 1912, making them the world’s favorite cookie and the best-selling cookie brand of the 21st century.

They were first baked at the National Biscuit Company (Nabisco) factory in an 1890’s building — now called Chelsea Market — that runs from 15th to 16th Street between Ninth and Tenth Avenue in New York City. Just to show how popular Oreos are, West 15th Street between Ninth and Tenth Avenue is now known as Oreo Way.

You can buy Oreos in more than 100 countries.  The most sales ( 2010 data) are in the US followed by China, Venezuela, Canada, Indonesia, Mexico, Spain, Central America and the Caribbean, the UK, and Argentina.

The Original Oreo

One hundred years ago Nabisco’s new idea for a cookie was two chocolate disks with a creme filling in between. Early Oreos looked a lot like today’s Oreo with just a slight difference in the design on the chocolate disks.

Originally they came with either a lemon or vanilla creme filling, cost 25 cents a pound, and were sold in cans with glass tops so customers could see the cookies. The vanilla creme filling turned out to be more popular so the lemon was discontinued in the 1920s.

Today there are a whole bunch of different fillings like mint, chocolate, caramel; double stuffs; chocolate coatings; and colored holiday fillings.

Remember Hydrox, the other sandwich cookie?  Oreos weren’t the first sandwich type cookies on the market. Sunshine introduced Hydrox in 1910 two full years before Oreo’s debut but Hydrox never became as popular as Oreo and production stopped in the mid 1990s.

Oreos: Interactive

An interactive cookie?  Think about it — Oreo’s interactivity is one of the keys to its success. You don’t just eat it — you can dunk it, bite it, or twist it apart.  Oreos hold such fascination that food lovers, psychologists, and food writers have all speculated about whether the way someone eats their Oreo indicates a personality type.

Using the iconic Oreo “twist, lick, dunk” ritual, 50% of all Oreo eaters pull apart their cookies before eating them, with women twisting them open more often than men.

According to a History.com video, in 2004 Kraft (Nabisco is now a Kraft brand) surveyed over 2000 Oreo eaters and found that they are divided into three categories:

  • Dunkers tend to be energetic, adventurous, and extremely social. 87% of dunkers say milk is their liquid of choice for dunking.
  • Twisters — and who hasn’t twisted an Oreo – (I personally think it makes the Oreo last longer ‘cause you get two cookies) – tend to be emotional, sensitive, artistic, and trendy.
  • Biters are easy going, self-confident, and optimistic.

The survey also discovered that more women tend to be dunkers while men tend to be biters.  And, Democrats tend to twist, Republicans tend to dunk!

Some Stats

One 2pack of Oreos (two regular cookies, not double stuffs) has 140 calories, 4g of fat (3g saturated), 14g carbs, and 1g protein.

 

Filed Under: Food for Fun and Thought, Snacking, Noshing, Tasting, Takeout, Prepared Food, Junk Food Tagged With: calorie tips, cookie, food facts, food for fun and thought, oreo cookie, snack food

How You Eat Your Oreo Says Something About You

April 12, 2011 By Penny Klatell, PhD, RN 10 Comments

Oh, Oreos!  We must love them because we eat 20.5 million of them a day.

Over 491 billion Oreo cookies have been sold since they were first introduced on April 2,1912, making them the best selling cookie of the 20th century.

They were first baked at the National Biscuit Company (Nabisco) factory, which dates from the 1890’s, that runs from 15th to 16th Street between Ninth and Tenth Avenues in New York City.  Now called Chelsea Market, it is a bustling office and food complex.  This photo is of an Oreo label that is showcased in the main lobby.

 

The Original Oreo

Nabisco’s new idea for a cookie was two chocolate disks with a creme filling in between. Early Oreos looked a lot like today’s Oreo with just a slight difference in the design on the chocolate disks.

Originally they came with either a lemon or vanilla creme filling. In the US they cost 25 cents a pound and were sold in cans with glass tops so customers could see the cookies. The vanilla creme filling was more popular and production of the lemon filling was discontinued in the 1920s.

Today they come with a whole bunch of different fillings like mint, chocolate, caramel; double stuffs; chocolate coatings; and colored holiday fillings.

Oreos weren’t the first sandwich type cookies on the market. Sunshine introduced Hydrox in 1910 two full years before Oreo’s debut. But it seems that Sunshine fell short in its marketing because Hydrox never became as popular as Oreo and production stopped in the mid 1990s.

Oreos:  An Interactive Food

One of the keys to Oreo’s success is its interactivity.  Think about it – you don’t just eat it — you can dunk it, bite it, or twist it apart.  Oreo lovers, psychologists, and food writers have all speculated about whether the way someone eats their Oreo indicates a personality type.

According to a History.com video, in 2004, Kraft (Nabisco is now a Kraft brand), surveyed over 2000 Oreo eaters and found that they are divided into three categories:

  • Dunkers tend to be energetic, adventurous, and extremely social. 87% of dunkers say milk is their liquid of choice for dunking.
  • Twisters — and who hasn’t twisted an Oreo – (I personally think it makes the Oreo last longer ‘cause you get two cookies) – tend to be emotional, sensitive, artistic, and trendy.
  • Biters are easy going, self-confident, and optimistic.

The survey also discovered that more women tend to be dunkers while men tend to be biters.  And, Democrats tend to twist, Republicans tend to dunk!

 

Some Stats

A serving of regular Oreos, 34 grams, has 160 calories, 7g of fat (2 saturated), 25g carbs, 1g protein,1g fiber, and160mg sodium.

According to the Nabisco label, there are about 15 servings in an 18 oz. bag. After checking lots of sites, the general consensus is that there are around 3 cookies in a 34 gram serving.  It sure would be nice if Nabisco would give us the stats per cookie rather than for 34 grams so the consumer could have more useable information!

 

Filed Under: Food for Fun and Thought, Shopping, Cooking, Baking, Snacking, Noshing, Tasting Tagged With: calories, cookies, food facts, food for fun and thought, nutrition label, oreo cookie, snacks

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