Eat Out Eat Well

weight management strategies

See It: Eat It

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Not Hungry To Hungry In No Time Flat

How can it be that you’re sitting in your house at about 9PM, nice and content from a good dinner.  You’re satisfied and not hungry.  Whoops, hold the phone.  An ad comes on television for a fast food burger topped with melted cheese and bacon.  Really crispy French fries tag along and so does a strawberry milkshake.  Bingo.  You are hungry and cannot get the thought of that burger, shake, and fries out of your head.  (If we really looked into this, your hunger might be head hunger not stomach hunger.)  It’s a bit of I want what I want and I want it now syndrome.

Can An Ad Change Your Eating?

Can food ads really change the way you eat? You bet they can – or a whole lot of multi-million dollar advertising campaigns wouldn’t exist.

According to the Rudd Center for Food Policy and Obesity at Yale, there’s no doubt that food marketing affects eating behavior. Continued exposure to many ads over time stimulates your desire for what’s being touted. They found that the foods that are advertised the most are what people say they like and buy the most. That wouldn’t be so bad if the marketing efforts were for healthy foods instead of junk – or, to be a little nicer, food of lesser nutritional quality.

What Is The Norm?

Advertising psychologically affects what you think is the norm. The visual and emotional effects of TV advertising, along with a story line and music, really gets to you — especially when you’re tired and plopped down in front of the TV.  Your ability to control your impulses is decreased.

There’s more:

  • Advertising affects your preference for various categories of food.
  • When you see more fast food commercials you want to eat more fast food than people who don’t see as many commercials.
  • People who are exposed to food ads end up eating more food overall.
  • When people see an ad before tasting a food they like the taste of that food more.
  • Food marketing affects what might be considered “typical behavior,”   for instance, when people see fast food ads and then believe that their neighbors eat fast food more frequently than they do.

What’s The Message (Is It Good Or Bad)?

Food marketers have a lot of power.  The tricky thing is to harness that power for a good purpose rather than for hawking nutritionally poor food with a large caloric bang for the buck. Unfortunately, the majority of ads tip the unhealthy end of the scale by advertising fast food, drinks, and snacks  often accompanied by unhealthy eating messages such as young men should eat big portions of meat so they “eat like men” and that it’s a good idea to have a “fourth meal of the day” (sweetened cereal at night springs to mind).

Kid Stuff

Kids are impressionable and for them, food marketing packs a very powerful punch. A recent study (2/10) in the American Journal of Public Health showed that childhood obesity is directly related to children’s exposure to commercials that advertise unhealthy foods.

According to Rudd, the average child sees 15 food commercials each day.  It takes only one commercial to make them want a particular food. Grocery store marketing takes direct aim at kids with TV characters on packages and shelf displays at their eye level. The internet is jam packed with food marketing on children’s websites and with online games that feature food products within the game.

Fortunately, there is an Interagency Working Group on Food Marketed to Children which will make food marketing recommendations to Congress this summer, and the Center for Science in the Public Interest has developed “Guidelines for Responsible Food Marketing to Children” (www.cspinet.org).


SocialDieter Tip:

Food marketing is everywhere – and it affects your eating behavior. Be aware that it’s going to get to you – if you let it.  Try to cut down your exposure.  It’s insidious so heads up.  Don’t be taken in.  Some of it is up front – like TV commercials –and some isn’t – like product placement in television shows and the movies.  How can you not crave a fast food burger and fries or a glazed donut when you watch your favorite character happily munching away? The thought gets in your head and it just yanks your chain until you raid the fridge or head out to grab whatever it is that advertising has successfully planted.  Steer clear of the commercials or have diversionary tactics or food.  96% fat free microwave popcorn, Skinny Cow ice cream cones or cups, fruit, 100 calorie English muffins with fat free or low fat cream cheese and all fruit or sugar free jam are some suggestions for reasonable calorie controlled snacks.  Or, take the dog for a walk – just stay away from the corner deli.

Don’t swallow what an ad is preaching (and trying to sell).  Inform yourself about your choices – check out the nutritional content by going online and reading labels.  Give yourself license to make healthy picks – in restaurants and in the supermarket.  The choice of what you eat is yours – not the food company’s or the ad agency’s.

What Should I Eat?

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What Do I Want To Eat?

What Do I Want To Eat?  That’s a question we all ask ourselves.  Including me.  A lot. Standing in front of the fridge with the door open.  Staring at the shelves in the pantry.  In front of the deli case.  Trying to decipher a menu.  With no clear idea, the danger zone looms setting  up the perfect scenario for being easily swayed by all kinds of food that, perhaps, is not really the best for you.

What Should I Eat?

Then there’s the other question — one I get asked all the time as a weight management coach:  “What SHOULD I eat?”

What’s the answer?

Sorry to disappoint you, but I don’t have a specific one.  I can’t tell you, or my clients, what to eat. That’s your personal decision. What I can and do say is that deprivation doesn’t work.  Certainly not for long lasting and healthy weight loss and maintenance.  Restriction and deprivation mean a pendulum swing – restriction on one end and indulgence on the other.  How many times have you foregone a food that you love only to gorge on it when you hit an emotional low and toss resolve out the window. Constant dieting doesn’t work either.  It messes with your metabolism, and because dieting, by its very nature, means deprivation.  A healthy lifestyle is an essential component of long-term weight management.

What can you do to get out of the dieting cycle and manage your weight?

There’s no way around it:  the formula is energy taken in (calories) should equal energy output (physical movement and metabolism).  If you eat more calories than you use up, you gain weight.  To maintain your weight, your energy (calorie) intake and caloric expenditure (activity and metabolism) have to be in balance.  An imbalance means you either gain weight or lose weight.

Don’t throw in the towel just yet.  There are ways to help figure out how to eat  good and tasty food and not pack on the pounds.  Each of us has food that we feel we can’t live without and food memories that are associated with tradition, culture, and nurturing.  It’s hard to separate food for sustenance from any of these emotionally charged food behaviors.  And why should you?  Doing so certainly sounds like a set-up for discomfort and what may be taken as either lack of willpower or failure.

Some Questions To Ask Yourself

No eating strategy will work if you are not happy and physically and mentally satisfied (satisfaction can mean both feeling comfortably satiated and intellectually satisfied that you are eating well).

Armed with knowledge about what is healthy food and what is not, and what your body needs in terms of a ballpark number of calories and nutrients, here are a bunch of questions you can use to mentally evaluate your food choices – before you make them.  It sounds like a big deal, but it’s really not – you probably ask yourself some of these already.  It’s a workable system of “foodie checks and balances.”

Foodie Checks and Balances

There are a series of questions you can ask yourself when you’re contemplating your food choices. By doing this you gain valuable information to use to make you feel good and to control your weight.

  • What is my tried and true meal that can be my fallback or my go to meal for breakfast, lunch, or dinner? What type of food did I grow up with?  Did that type of eating give me energy, strength, and clarity?  There’s something to be said about eating the way our ancestors did (even if its only one or two generations ago).
  • How do I feel when I eat this food? If you feel like garbage after eating red meat or drinking a glass of milk, stay away from those foods.  Just because someone else eats them doesn’t mean you have to. A journal comes in handy so you can jot down what you eat and how you feel and look at the associations.
  • Is it delicious?  Why waste your calories on something that doesn’t taste good? Ditto for something with little or no nutritional value.  There are two sides to this coin.  Just because something is good for you doesn’t mean that it has to taste bad.  There are many ways to prepare foods.  Try a different preparation.  The other side of the coin is that maybe you’ll never like a certain food.  Who cares if it’s a nutritional superstar.  There are plenty of them.  Why eat what you don’t like.  This is not force feeding.  There are lots of delicious and healthy foods to go around.  Choose something else.  Don’t waste your nutritional budget on something that you don’t like.
  • Is it good for me?  Is it healthy?  Not “Is it good for my family, my spouse, or my friend.” As above – don’t waste your calories on something that doesn’t do anything for you. Some foods may be delicious (to you) but be downright unhealthy.  Give up on the empty and unhealthy calories.  What’s the point of eating stuff that does either nothing for you, or that may be bad for you?
  • If I eat this, how am I going to feel half an hour or an hour from now? Ever eat a big bowl of pasta at lunch and then need to prop your head up on a book to try to stay awake (or more likely, grab a monster cup of coffee).  Ever stop at a gas station on a long road trip to grab a candy bar – only to find yourself nodding off a while later?  Dangerous.  I once had pasta for dinner right before a movie and fell asleep during the trailer only to wake up when prodded by my husband and son when the movie credits were rolling.  Pasta makes me sleepy, so does candy.  What about you? Food certainly can have an effect on your levels of awareness and clarity. Learn to identify the relationship between certain foods and how your body physically and emotionally reacts to them.  Some make you sleepy, some make you crabby, some make you alert, and some give you energy.  Which foods do what for you?
  • Is this the right portion size for me? Portion control is essential for weight management.  Learn to eyeball portion sizes and commit to a personal “no seconds” policy.
  • Do I really want to eat this or am I doing it just because . . . (you supply the answer – some typical ones are: everyone else is eating it, or my kids love it, or Grandma made it, or it’s the specialty of the restaurant, or “I had a tough day, I deserve it”).

Create a habit of asking yourself these checks and balances questions when you’re faced with food choices:

  • How do I feel when I eat this food?
  • Is it delicious?
  • Is it good for me?
  • Is it healthy?
  • If I eat this, how am I going to feel half an hour or an hour from now?
  • Is this the right portion size for me?
  • Do I really want to eat this or am I doing it just because . . .?

Have A Game Plan

SocialDieter Tip: Having a game plan ready before you eat will help you stay out of harms way but also allow you to eat portion appropriate healthy and delicious meals.

The choice is yours. What are some of the questions you ask yourself before eating?

Can You Guess How Many Calories You Consume In A Day?

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How Many Calories Do You Eat In A Day?

If you don’t have a clue, you’re not alone.  A lot of us don’t know how to estimate the number of calories in a meal – and on top of that, according to a Cornell study, almost everyone consistently underestimates calories as the meal size gets larger.  Accuracy in estimating the number of calories we’ve eaten is determined by meal size, not the size of the person eating it.  The smaller the meal, the more accurate the estimation, the larger the meal and the more people eat, the less accurate they are in estimating the number of calories. To add insult to injury, Brian Wansink, author of the book, Mindless Eating, says, “When people are eating in a restaurant that they think is healthy, people grossly underestimate how much they eat by about 50 percent.” Ouch!!!

Posted Calorie Counts Go Big Time

The health care reform act (Public Law 111-148) contains a mandate for chain restaurants to list calorie counts on their menu boards and for calorie counts to be posted next to food sold in vending machines and in retail stores. Places with 20 or more nationwide locations have to post calorie counts “in a clear and conspicuous manner,” with “a succinct statement concerning suggested daily caloric intake.” The Nutrition Labeling and Education Act of 1990 required the nutrition labels that you are used to seeing on food packages purchased in markets. That law exempted restaurants, the new law doesn’t. Some cities and states already have local laws requiring posted calorie counts. New York City was the first to require chain restaurants with more than 15 outlets to post calorie counts on their menu boards.

What Will The Labeling Law Do (or hope to do)?

Perhaps the new law will make us aware of what we’re eating and the food providers aware of what they’re serving. Improved food choices and better portion control – and menu offerings – will go along way toward healthy eating and weight management.  Associating a calorie count with a portion size and meal type (big, greasy sandwiches do have lots of calories) will help educate both adults and kids.  Then, perhaps, consumers will put pressure on food vendors to offer healthier choices.

Is Calorie Counting Hard To Do?

With the right tools, calorie counting isn’t difficult — although accuracy can be a challenge.  There are all kinds of tools, too.  There’s an array of books listing calorie counts and nutrients.  There are tons of websites and phone apps that can do it for you with a minimum of effort.  All packaged foods are required to have food labels and many prepared foods do as well.  Posted calorie counts will be a big help.  The biggest challenge is guesstimating the calories in restaurant and prepared food that doesn’t come under the calorie posting requirement.  This requires guessing portion sizes – or pulling out scales and measures in a restaurant – and also guessing about a dish’s ingredients and how heavy the hand is of the person pouring the oil and greasing the griddle in the kitchen.  The key is to accurately and completely write or log the accurate amount of food when you eat– not at the end of the day when it’s tough to remember the random handful of bar nuts or the snagged candy from someone’s desk.

SocialDieter Tip:

In his blog, Weighty Matters, Dr. Yoni Freedhoff calls calories “the currency of weight.” Calories are the most important factor regardless of whether you want to maintain, gain, or lose weight.  You can’t see calories, or touch them, or feel them. A dish of food doesn’t sit there and say I have 549 calories in me. Instead, calories can be downright elusive. Counting calories is work – but work that can take a minimum of effort once you get the hang of it and in the habit of doing it.  We don’t eat all that many different kinds of food.  By measuring and learning portion sizes, then looking up calorie counts, you soon will be able to reel off the calorie counts of the food you eat all of the time. There are plenty of visual aids to help with portion eyeballing – eventually you get pretty good at it.  Like so many other things, habits play a big role in what you eat, where you eat it, and how much of it you eat.  Your brain is on your side, however – it likes habits – they make life easier.  So, create some healthy new ones around evaluating the caloric content of what you eat.

Honestly, Do You Know What A Calorie Is?

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What the heck is a calorie?

Technically, it’s the amount of energy required to raise the temperature of one gram of water by one degree Celsius (1.8 degrees Fahrenheit) at one atmosphere of pressure.  (Aren’t you happy you now know that?)  When we talk about the Calories in food we’re actually talking about kilocalories (1,000 calories = 1 kilocalorie).  It gets kind of confusing because food labels and diet plans rely on the word calorie.  Calorie with a capital C means kilocalories (sometimes you see kcal for kilocalories) but it frequently appears in the lower case form.

What’s The Purpose of Measuring Calories?

Humans get the energy necessary to survive from food — which powers us like gasoline for a car.  Food is made up of different nutritional components, or building blocks, each with a different amount of energy. These components, sometimes called macronutrients, are carbohydrates, protein, and fat.  A gram of carbohydrate contains 4 Calories, a gram of protein has 4 Calories, and a gram of fat has 9 Calories. (FYI, alcohol has 7 Calories per gram.)  So if you know how much carbohydrate, fat, and protein is in a food, you can figure out how many Calories, or how much energy, is in it.

How Many Calories Are In A Pound?

There are 3500 Calories in a pound.  If you take in 3,500 extra Calories your body stores it as a pound of fat – its way of saving energy for the next theoretical lurking famine. Your body needs a certain number of Calories to sustain itself  — for the energy used for metabolism and physiological activity.  If your body uses  3,500 calories more than you take in and use, you lose a pound.

Energy In And Energy Out

To keep in your body in balance and not lose or gain any weight, the magic formula is: energy in = energy out. If you take in (eat) the same number of calories that you burn (through activity and physiological processes) you maintain your weight.  If you eat more than you burn you gain weight, if you eat less than you burn, you lose weight.

Does The Type Of Calorie Make Any Difference?

SocialDieter Tip:  The short answer is NO.  When Calories are used as an energy source, it doesn’t matter whether they come from carbs, protein, fat, or alcohol.  When consumed they are converted to energy. If they’re not used for energy, they’re stored as fat. Understanding your body’s energy requirements can help you figure out your food choices. Your caloric needs are a product of your age, weight, gender, and amount of physical activity. (Any physical activity burns calories.  The average person (155 pounds) burns about 100 to 105 calories for every 2000 steps.)

Is Your Daily Routine Making Your Scale Edge Upwards?

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Change Your Route To Save Some Calories

Is your route around the supermarket always the same – and does it usually include the aisles that get you in trouble? For me it’s the home made cookie aisle, for some it’s the home for crunchy and salty chips and pretzels, for others, it’s the ice cream freezer cases with box after box of mouth watering ice cream confections.

I realized the other day that I was frequently stopping at a market near my office rather than going to the one I usually go to – one that’s closer to home and far more convenient. Both markets are quite similar – independent family run business with good quality and selection. Why was I frequenting the one closer to my office rather that my hometown market?

The Baked Goods

Answer: The market near my office has it’s own bakery – and sells not just the premade and packaged baked goods, but freshly made scones, cupcakes, tarts, pies, cookies. Really good stuff. My inevitable route in the store always ends up in the baked goods corner, and once there it’s almost impossible for me not to succumb to the freshly baked chocolate chip or oatmeal cookies or ham and gruyere scones.

Do You Find Your Route Home Goes Past A Bakery Or Fast Food Place?

I’ve met and worked with a number of people who complain about being unable to kick their habit of stopping for donuts or a Big Mac or Whopper on their way home from work. Maybe it’s a slice of pizza or a hot dog or an ice cream cone. Whatever the food of choice might be, stopping for it becomes a habit – a habit that translates into weight gain. The routine of traveling a certain route – one that passes the source of the food that has become the habitual snack – becomes so ingrained that you function on autopilot. You may not even think about going to the place that sells your choice of food – you seem to just find yourself there.

It’s A Weekend Thing, Too

These routines that end up with downing your snack of choice may be your weekend “thing” rather than your daily routine. For weekend mall shoppers: do you know where the pretzel store or the best chocolate store is in the mall? Does your shopping always include a walk past that food store – followed by the inevitable purchase?

SocialDieter Tip:

A treat is not always a bad thing. However, when a treat food becomes a habitual choice that leads to weight gain –probably followed by lament over the fact that you ate that (whatever it is) once again, perhaps it’s time to reconsider your route, and your routine. Change it up. Take a different route home, go to a different store, walk around the supermarket in a different direction. We all get used to doing certain things in a certain way. That may be fine – unless it’s not. If your routines are causing you to eat poorly, do something different. Do you have to drive by Dunkin’ Donuts, Baskin Robbins, or Burger King on the way home? If you don’t drive, or walk, by them, you can’t stop in. Do you have to go to the mall with the pretzel shop, or can you go elsewhere? Yesterday I went into my “problem” market and made a point of doing my shopping in the reverse order. I started in the corner of the market with the bakery. Amazingly, pushing right past the baked goods when I first got into the market made them less seductive and I escaped without my cookie or scone of choice. I’m not quite sure why, but I’ll take it. And I’ll try it again the next time.

How are you going to change it up?